In today’s fast-changing home services landscape, customers aren't just looking for someone who can swing a hammer - they want professional, transparent, and reliable service. Whether you're a solo operator or managing a small team, understanding what homeowners are searching for can give you a serious edge.
Below are the top 10 trending questions customers are asking about handyman services in 2025 - and how you can use them to grow your business.
1. Are You Licensed, Bonded, and Insured?
Why it matters: Customers are risk aware. They want to avoid liability if something goes wrong.
What to do:
- Clearly display your licensing and insurance on your website, vehicle signage, and business cards.
- Mention what type of work your license covers.
- If licensing isn’t required in your area, explain that clearly to set expectations.
Pro Tip: Use taglines like “Fully Insured for Your Peace of Mind” in all marketing.
2. What Are Your Areas of Expertise?
Why it matters: Customers want to make sure you're qualified for their specific task - not just a general “handyman.”
What to do:
- Create a detailed service list (e.g., “ceiling fan installation,” “faucet repair,” “TV mounting,” etc.).
- Avoid vague phrases like “home repair.”
- If you’re certified in something (e.g., Nest Pro Installer), say so.
Pro Tip: Add photos or videos of yourself doing common tasks to build trust.
3. How Much Will Labor and Materials Cost?
Why it matters: Transparent pricing builds credibility.
What to do:
- Offer detailed, itemized estimates.
- Use handyman software to deliver polished proposals fast.
- Avoid giving vague “ballpark” quotes over the phone unless you explain it's just a rough range.
Pro Tip: Create fixed-price packages like “2-hour handyman visit: $200 flat.”
4. Do You Charge by the Hour or Per Project?
Why it matters: Customers want to avoid surprise bills.
What to do:
- Be clear about how you charge: hourly, per project, or a mix.
- Outline what’s included: travel time, materials, etc.
- Consider tiered pricing: “Small job,” “Half day,” “Full day.”
Pro Tip: Show side-by-side comparisons of hourly vs. flat-rate pricing on your site.
5. Can You Provide References or Examples of Past Work?
Why it matters: Reviews = trust. A strong online reputation helps convert leads.
What to do:
- Request reviews from every satisfied client.
- Display Google or Yelp reviews on your website.
- Keep before/after photos on your phone or site to show during estimates.
Pro Tip: Use a QR code on your business card linking to your Google Reviews.
6. What’s Your Schedule Like – Can You Fit Me in Soon?
Why it matters: Busy clients want to know how fast they can book you.
What to do:
- List your typical lead time (e.g., “booking 3-5 business days out”).
- Offer emergency or same-day services with a rush fee.
- Use an online calendar or booking form to reduce back-and-forth.
Pro Tip: Set expectations automatically: “We respond within 24 hours, Monday - Friday.”
7. Do You Guarantee or Warranty Your Work?
Why it matters: Customers want to feel safe investing in your service.
What to do:
- Provide a written warranty (e.g., “90-day guarantee on labor”).
- Explain what’s covered (materials, labor, callbacks).
- If you promise it, honor it - even if it costs you. Reputation matters.
Pro Tip: Display a “Satisfaction Guarantee” badge on your homepage.
8. What Safety Measures or Cleanup Policies Do You Follow?
Why it matters: Clients care about professionalism - especially in their homes.
What to do:
- Wear boot covers, use drop cloths, and clean up all debris.
- Ask if they’d prefer you wear a mask.
- Include a “Respect Your Home” pledge on your site.
Pro Tip: Mention “We leave your home cleaner than we found it.”
9. Can You Handle Smart-Home Tech Installations?
Why it matters: Demand for smart-home gadgets is booming.
What to do:
- Offer installations for Ring, Nest, smart locks, video doorbells, etc.
- Take free vendor courses (like Google Nest Pro training).
- Bundle these services: “Smart lock install + app setup: $149.”
Pro Tip: Partner with realtors or appliance stores for steady referrals.
10. Do You Offer Eco-Friendly Repair Options?
Why it matters: More homeowners are eco-conscious, especially younger generations.
What to do:
- Offer recycled materials, energy-efficient fixtures, or low-VOC paints.
- Promote repairs over replacements when possible.
- Add an “Eco-Friendly Services” section to your site.
Pro Tip: Use tags like “Green Handyman Services” for better SEO.
Final Takeaways
The handyman industry in 2025 is no longer just about fixing what's broken. Customers want to hire professionals who are transparent, tech-savvy, insured, and responsive.
Your action plan:
- Update your website and Google profile with answers to these top 10 questions.
- Add FAQs, transparent pricing, and service specialties.
- Use reviews and before/after galleries to build instant credibility.
- Get trained in smart-home tech and green solutions to meet growing demand.
Ready to Grow?
If you want help with writing your FAQ page, building a lead-generating service list, or improving your online reputation, just reach out - we’ll help you stand out and stay booked.