How to Start a Pool Cleaning Business

May 1, 2023
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If you're considering starting your own business and love working outdoors, a pool cleaning business could be the perfect venture for you. Not only is it a lucrative industry, but it also offers a lot of flexibility in terms of scheduling and workload. In this article, we'll guide you through the process of starting your own pool cleaning business, from assessing your skills to marketing and expanding your services.

Why Start a Pool Cleaning Business

Benefits of a Pool Cleaning Business

A pool cleaning business can be an attractive option for many reasons:

  • High demand: Many homeowners and commercial property owners need regular pool maintenance, creating a consistent demand for pool cleaning services.
  • Low startup costs: Starting a pool cleaning business doesn't require a significant investment, making it accessible for most entrepreneurs.
  • Flexibility: As a pool cleaner, you can choose your own hours and workload, giving you the freedom to balance work and personal life.
  • Growth potential: With the right marketing strategies and a growing client base, your pool cleaning business can expand, allowing you to hire employees and offer additional services.

How to Start a Pool Cleaning Business

Challenges of a Pool Service Business

Despite the benefits, it's essential to consider the potential challenges of running a pool cleaning business:

  • Seasonality: In some regions, pool cleaning is a seasonal business, which may lead to fluctuations in income.
  • Competition: The pool cleaning industry can be competitive, so you'll need to differentiate your business from others in your area.
  • Physical demands: Pool cleaning can be physically demanding, requiring stamina and strength to perform the tasks.

Try our Pool Service Software to help manage your business

Getting Started

Assessing Your Skills and Knowledge

Before diving into the pool maintenance business, take time to assess your skills and knowledge. Familiarize yourself with pool maintenance techniques, water chemistry, and equipment. If you lack experience, consider taking a pool maintenance course or working for an established pool cleaning company to gain hands-on experience.

Creating a Business Plan

A well-thought-out business plan is crucial for the success of your pool cleaning business. Your plan should include:

  • Market analysis: Research your local market, competition, and potential customers.
  • Services: Determine the services you'll offer, such as pool cleaning, chemical balancing, and equipment repair.
  • Pricing strategy: Set competitive prices for your services based on market research.
  • Financial projections: Estimate your startup costs, ongoing expenses, and potential revenue.

Registering Your Business

Choose a name for your pool business and register it with the appropriate government agency. You'll also need to decide on a business structure, such as a sole proprietorship, partnership, or limited liability company (LLC). Consult with an accountant or attorney to determine the best option for your situation.

Obtaining Licenses and Permits

Depending on your location, you may need licenses and permits to operate a pool business. Becoming certified as a Certified Pool Operator varies from state to state. In most places, you’ll need to be approved by the National Spa Pool Foundation to stay in business. Check with your local government to determine the specific requirements.

Business License to Start a Pool Maintenance Business

You'll also need to obtain insurance coverage, including general liability and workers' compensation insurance, to protect your business and employees.

Equipment and Supplies

Essential Pool Cleaning Tools

To start your pool business, you'll need to invest in some of the best pool service tools and supplies, including:

  • Pool skimmer
  • Vacuum head and hose
  • Telescopic pole
  • Pool brush
  • Chemical test kit
  • Water treatment chemicals
  • Safety equipment, such as gloves and goggles

Pool Cleaning Equipment

Transportation and Storage

You'll need a reliable vehicle, such as a truck or van, to transport your equipment and supplies to each job site. Consider investing in a trailer or vehicle-mounted storage system to keep your tools organized and easily accessible.

Marketing Your Pool Business

Building Your Brand

Creating a strong brand is essential for attracting and retaining customers when you start pool business. Design a logo and choose a color scheme that reflects your business's personality. Use this branding on your business cards, uniforms, and marketing materials.

Online and Offline Marketing Strategies

Effective marketing is key to growing your pool maintenance business. Consider implementing the following strategies:

  • Create a professional website: A well-designed website helps establish credibility and provides potential customers with information about your services, pricing, and contact details.Website Design to Start Pool Business
  • Utilize social media: Regularly post engaging content on platforms like Facebook, Instagram, and Twitter to advertise your services and connect with potential customers and showcase your work.
  • Network with local businesses: Partner with pool supply stores, real estate agents, and other local businesses to generate referrals.
  • Offer promotions and discounts: Incentivize new customers with special offers, such as discounted rates for their first cleaning or referral rewards for existing clients.
  • Review our article on how to market a pool cleaning business

Expanding Your Business

Hiring Employees

As your pool business grows, you may need to hire additional pool cleaners to keep up with demand. Look for candidates with strong work ethics, customer service skills, and experience in pool maintenance.

Adding Additional Services

To increase revenue and diversify your income, consider offering additional services, such as:

  • Pool equipment repair and installation
  • Pool remodeling and resurfacing
  • Spa and hot tub maintenance
  • Seasonal pool openings and closings


Starting a pool service business can be a rewarding and profitable venture, offering flexibility and growth opportunities. By following these steps and investing in your skills, equipment, and marketing efforts, you can create a successful business that meets the needs of your clients and stands out from the competition.


  1. How much does it cost to start a pool cleaning business? Startup costs for a pool cleaning business can range from $2,000 to $10,000, depending on the equipment, transportation, and marketing expenses.

  2. How much can I earn with a pool service business? Income varies depending on your location, services, and client base. Experienced pool cleaners can earn between $50,000 and $100,000 per year.

  3. Do I need a certification to start pool business? While not always required, obtaining a pool maintenance certification can enhance your credibility and help you gain the necessary knowledge and skills.

  4. How can I attract my first clients? Consider offering promotions or discounts, networking with local businesses, and utilizing social media and online advertising to attract your first clients.

  5. Is it possible to run a pool cleaning business part-time? Yes, a pool cleaning business can be run part-time, allowing you to balance other commitments or jobs. As your client base grows, you can choose to expand your hours or transition to full-time work if desired.